Banking & Finance
AU Small Finance Bank
Strengthening Digital Banking for Inclusive Financial Growth
180%
Account Openings
65%
Mobile Adoption
+50%
Retention
40%
Cross-sell
The Problem
What They Were Facing
AU Small Finance Bank aimed to strengthen its digital presence by improving user experience, increasing online engagement, and supporting customer acquisition through optimized digital channels.
The Challenge
Why It Mattered
As a fast-growing small finance bank, AU needed a digital platform that could scale with its ambitions while maintaining the personal touch that set it apart. The challenge was balancing growth with genuine customer connection.
Our Approach
How We Solved It
We designed a digital banking experience that scaled without losing warmth — combining modern fintech aesthetics with the personal, approachable feel that defines AU's brand.
Warm, approachable design reflecting AU's customer-first philosophy
Digital account opening reducing onboarding time by 80%
Personalized dashboard for account holders
Branch and ATM locator with real-time availability
Financial literacy content hub supporting community banking mission
The Results
Measurable Impact
180% increase in digital account openings
65% growth in mobile banking adoption
50% improvement in customer retention metrics
40% increase in cross-sell conversions
