D2C & Beauty
Arata
Scaling D2C Sales While Reducing Acquisition Costs
55%
CAC Drop
2.5x
ROAS
+80%
Organic Traffic
+45%
Repeat Rate
The Problem
What They Were Facing
D2C sales scale karna aur customer acquisition cost reduce karna challenge tha.
The Challenge
Why It Mattered
Arata was growing fast but customer acquisition costs were eating into margins. The brand needed to scale sustainably by improving conversion rates and reducing dependency on paid channels.
Our Approach
How We Solved It
Meta Ads optimize ki, conversion tracking improve ki aur CRO implement ki.
Meta Ads strategy overhaul with audience segmentation
Conversion rate optimization across the entire purchase funnel
Advanced conversion tracking with server-side implementation
Creative testing framework for ad performance
Organic growth strategy to reduce paid dependency
The Results
Measurable Impact
55% reduction in customer acquisition cost
2.5x improvement in Meta Ads ROAS
80% increase in organic traffic
45% growth in repeat purchase rate
